Blendyd Studios: Improving Truck Driver Recruitment

Blendyd Studios is a company focused on bringing high-tech, mobile-first, automated solutions to truck driver recruitment. According to CEO Morgan Williams, “We are transforming the industry by making hiring fast, easy, and streamlined.”

Williams is a full-time student in the Master of Business Creation (MBC) program at the University of Utah David Eccles School of Business, a program that helps founders grow their companies with help from personal mentors, applied curriculum, scholarships, and access to funding.

The company automates manual tasks in recruitment processes, leveraging automated and customized text messaging to make the candidate experience more seamless, and integrating with a company’s existing email and scheduling tech stack to make the process more efficient for candidates and recruiters. Additionally, the company has a data dashboard that helps recruiters track and prioritize candidates, so they don’t waste time on those that aren’t qualified or interested in the roles.

Williams is confident that Blendyd Studios has the opportunity to help the trucking industry transition into the future. She noted, “The trucking industry heavily relies on talent. There is currently a shortage of 80,000 drivers which is expected to double in the next decade.” Blendyd Studios is positioning itself to solve the immediate issues and, in the long term, wants to shepherd the trucking industry into the future with its technology. The company aims to ensure that talent understands that technology is a key driver influencing the future of the industry. Blendyd Studios wants to ensure that the trucking industry can access untapped talent pools such as Gen-Z, Millennials, and women. With mobile-first tech, the company has the opportunity to do this.

Williams inherited the company after her twin brother, Cameron Russell Williams,  unexpectedly passed away from a brain tumor in 2021. She saw the magic of using technology to make industries better and wanted to take her brother’s product forward to ensure that the market could access it. Williams has a 12-year history of leading different industries through pivots and transformations. She has experience in education, which she sees as another traditional industry that needs innovation to move into the future. Williams believes that her experience in education can be applied to the trucking industry.

Williams has been an entrepreneur since she was about 6 years old. Her family has a history of entrepreneurship, and her entrepreneurial spirit coupled with the desire to innovate and disrupt industries has been the catalyst for all that she has been doing. From tech to education and beyond, Williams’ background makes her qualified to lead Blendyd Studios.

Williams discovered the Master of Business Creation program through her desire to continue her brother’s work and legacy. Williams added, “We actually had the opportunity to partner with the University of Utah to set up the Cameron Russell Williams Impact Scholarship,” which is designed to “elevate business leaders of color across the state.” During a luncheon celebrating the 20th anniversary of the Lassonde Institute, Williams learned about the Master of Business Creation program, and it spoke to her. She immediately knew that the program was what she needed to continue her brother’s work and legacy.

Williams is grateful for the support of the MBC program at the University of Utah’s David Eccles School of Business. “When someone gives you a gift, you say thank you,” she said. “For the support I received from every mentor and champion, I just want to say thank you. I will continue to grow Blendyd into the organization we all imagine it can become.”

Learn more about Blendyd Studios at their website:

About the Author:

Sean Andrews Sean is studying marketing at the University of Utah. He grew up in Reno, Nevada. Sean’s favorite things include skiing and rock climbing.

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