Get advice for creating a new product and launching your idea. Our authors are faculty, staff, students and professionals. Read what lessons they can share about ideation, prototyping, company formation, law, marketing and more.
The United States ranks No. 1 out of 138 countries as the best environment in the world for being an entrepreneur according to GEDI’s 2017 study. CNN and the Kauffman Foundation report that hundreds of thousands of new companies are started each year and approximately 6 percent of U.S. adults claim entrepreneurship as their main source […]
So you have your idea, product or service ready to bring to market, but you don’t know how to navigate the legal world. Almost everyone has heard the words “trademark,” “patent” and “copyright,” but few know what they mean or how they will function within their startup. It will be necessary for you, the entrepreneur, […]
For the first time ever, you are ready to hire at your startup. You have revenue, or maybe you raised some funding. Now, you need some additional hands to get things done. That’s great! Right? Now look, I am not claiming to be an expert in hiring. But, I definitely made some mistakes that I […]
As a student and an entrepreneur, I tend to ask a lot of my mind. If you are a typical example of either of those things, I imagine you do the same. Whether you are cramming for test after test, or waiting on that next brilliant idea for a startup, your mind is very much […]
A prototype is more than just a shiny, new piece of technology — it’s a methodology. Every entrepreneur will prototype their product or service, but only some go through this process effectively. Blake Wigdahl knows this process well. As the vice president of design and business development at Western Architectural, he has led many […]
Entrepreneurship is booming. Startup companies across the globe are gaining traction, attracting capital and customers. As interest in entrepreneurship grows, so do the academic programs. Whether you’re already running a company, you’re considering a major or minor program or don’t quite yet have a plan, below are seven reasons why taking an entrepreneurship class is […]
Todd Zenger is an accomplished academic, currently serving as the chair of the Department of Entrepreneurship and Strategy at the David Eccles School of Business at the University of Utah and presidential professor of strategy and strategic leadership. With degrees from Stanford University and UCLA, Zenger is an expert in the field of strategy, entrepreneurship and […]
I’m on the board of a venture-backed startup that sells software-as-a-service. At a board meeting a while ago, the CFO enthusiastically announced that the company’s customer retention rate was 96 percent. I didn’t want to be a killjoy, but commented that, in my opinion, this was actually a bad sign. If customer churn was really […]
Pitching is a unique language of the mind. Unfortunately, the part of the brain that delivers a pitch is not the same part of the brain that receives it. Therefore, a skilled translator is needed–which is where you come in! Nolan Yager is a student at the University of Utah and a frequent pitcher who […]
All entrepreneurs start out the same way – dreaming of the eventual success of their product, business or idea – but why do all entrepreneurs not end the same way? Startup evolution takes many routes depending on the task at hand and the people behind it, yet ultimate success for these startups are determined the […]
