Get advice for creating a new product and launching your idea. Our authors are faculty, staff, students and professionals. Read what lessons they can share about ideation, prototyping, company formation, law, marketing and more.
A prototype is more than just a shiny, new piece of technology — it’s a methodology. Every entrepreneur will prototype their product or service, but only some go through this process effectively. Blake Wigdahl knows this process well. As the vice president of design and business development at Western Architectural, he has led many […]
Entrepreneurship is booming. Startup companies across the globe are gaining traction, attracting capital and customers. As interest in entrepreneurship grows, so do the academic programs. Whether you’re already running a company, you’re considering a major or minor program or don’t quite yet have a plan, below are seven reasons why taking an entrepreneurship class is […]
Todd Zenger is an accomplished academic, currently serving as the chair of the Department of Entrepreneurship and Strategy at the David Eccles School of Business at the University of Utah and presidential professor of strategy and strategic leadership. With degrees from Stanford University and UCLA, Zenger is an expert in the field of strategy, entrepreneurship and […]
I’m on the board of a venture-backed startup that sells software-as-a-service. At a board meeting a while ago, the CFO enthusiastically announced that the company’s customer retention rate was 96 percent. I didn’t want to be a killjoy, but commented that, in my opinion, this was actually a bad sign. If customer churn was really […]
Pitching is a unique language of the mind. Unfortunately, the part of the brain that delivers a pitch is not the same part of the brain that receives it. Therefore, a skilled translator is needed–which is where you come in! Nolan Yager is a student at the University of Utah and a frequent pitcher who […]
All entrepreneurs start out the same way – dreaming of the eventual success of their product, business or idea – but why do all entrepreneurs not end the same way? Startup evolution takes many routes depending on the task at hand and the people behind it, yet ultimate success for these startups are determined the […]
I have consumed more content from podcasts in the past year than I have in all the previous years in my life, and I’m going to tell you why. Regardless of how busy you are, audio content can fit into several time gaps throughout the day. It’s gotten to the point where it feels weird […]
You had the idea, and you found the niche. You’re the first! There’s nothing like your product out in the market. You’ve Googled and Binged – and to your excitement – you can’t find a single competitor offering anything similar! Booyah! Smooth sailing, right? Wrong. But that’s okay. You can do something about it. We […]
Jaron Hall is our guest in this edition of the Live Create Launch Podcast. Our host Gavin Van Wagoner talks to Hall, the founder of Utah Maids and recent graduate from the David Eccles School of Business at the University of Utah. Listen for insights into the startup process and being a young entrepreneur […]
Jay Barney is our guest in this edition of the Live Create Launch Podcast. Our host Gavin Van Wagoner talks to Barney, a strategy scholar and presidential professor in the Entrepreneurship & Strategy Department at David Eccles School of Business at the University of Utah. Listen for tips and insights into business strategy and the […]
