Get advice for creating a new product and launching your idea. Our authors are faculty, staff, students and professionals. Read what lessons they can share about ideation, prototyping, company formation, law, marketing and more.
There’s a saying that if you are serving everyone, you are serving no one. As a business owner, you may be tempted to believe that widening your customer base will allow you to profit more than if you niche down, but you would be wrong. Stephanie Geisler shared this advice and personal examples in a […]
Majoring in entrepreneurship is paying off in more ways than one for graduates from the University of Utah’s David Eccles School of Business and its Department of Entrepreneurship & Strategy. While many entrepreneurship graduates are launching companies and working for themselves, many others are applying the skills they learned – including business development and creative […]
What is value, and how do you identify it for your business? Customers are searching for a product or service that solves their problem and delivers value. University of Utah alum Taylor Bench discussed the value we create in our businesses and how to identify and market it effectively in a recent workshop provided in […]
University of Utah alum and medical entrepreneur Brett Burton shared ideas on how to explore your competitive landscape in a recent workshop provided by the Lassonde for Life program —an alumni program open to all University of Utah graduates that provides free, lifelong entrepreneurial instruction and support. Brett is an entrepreneurial-minded bioengineer with experience in […]
It isn’t enough to have an idea or opportunity that you can execute. A thoughtful and intentional strategy for selecting your customer, launching a product, and evolving with the market is critical to success. Dylan Turner, co-founder and chief product officer for a global telemedicine company called doxy.me and graduate of the Master of Business […]
What separates successful entrepreneurs from those who want to be successful entrepreneurs? Many are stuck in their desire to start a business, convinced that they have not yet found “The BIG Idea.” Blyncsy founder and Lassonde Entrepreneur Institute alum Mark Pittman suggests that effectively identifying a problem can serve as the catalyst for a strong […]
What does it mean to network effectively when you are an entrepreneur with a diverse cultural background and extensive experience? To answer that question, I will share my experiences as a native of Bolivia, entrepreneur, graduate from Universidad Catolica Boliviana in commercial engineering, and currently, real estate development master’s degree candidate at the University of […]
Here’s the hard truth: great ideas don’t always make money. Market research can help you save time and money by knowing where to play and how to win. You must consider many factors to create a successful product or service. Is there motivation to purchase? Is there a market for the product? Is that market […]
On your next movie night or slow afternoon, don’t waste time watching trailers for hundreds of different movies just to end up playing old episodes of “The Office.” We compiled the list of best movies for entrepreneurs, so you’ll have the essential watch-list at your fingertips to not only to speed up your selection process, […]
A clear, memorable, and unique company name can make your business successful just as much as a bad name can break your marketing strategy. To help you choose one, we asked founders in our community at the University of Utah’s Lassonde Entrepreneur Institute and other businesses around Salt Lake City for advice. Here are their […]
