Get advice for creating a new product and launching your idea. Our authors are faculty, staff, students and professionals. Read what lessons they can share about ideation, prototyping, company formation, law, marketing and more.
Embarking on your journey at Lassonde is like stepping into a world full of possibilities. It is an exciting blend of learning, personal growth, and community-building. Living at Lassonde Studios and being a member of the community at the Lassonde Entrepreneur Institute is not just about obtaining a degree, or opening a business; it’s about […]
When you’re starting a business, you may also consider creating an app. For a first-time business owner, the process of developing an app can be daunting. We interviewed professors and alumni from the Lassonde Entrepreneurial Institute and David Eccles School of Business to learn how to make that process more manageable. Here are 5 tips […]
Are you unsure where to sell your product or service? In a world with seemingly endless sales channels, identifying the right ones for your business can define your success. From traditional retail to virtual e-commerce platforms, University of Utah alumni and e-commerce entrepreneur Josh Hadley walked through what to consider when selecting the most compatible […]
We can often confuse price with cost. Fundamentally, price and cost have many similarities. However, understanding how to price your product or services beyond consideration for standard costs will prevent you from leaving profits on the table. Chad Jardine is the CEO and a founding partner at CMO Zen, a fractional CMO firm specializing in […]
There’s a saying that if you are serving everyone, you are serving no one. As a business owner, you may be tempted to believe that widening your customer base will allow you to profit more than if you niche down, but you would be wrong. Stephanie Geisler shared this advice and personal examples in a […]
Majoring in entrepreneurship is paying off in more ways than one for graduates from the University of Utah’s David Eccles School of Business and its Department of Entrepreneurship & Strategy. While many entrepreneurship graduates are launching companies and working for themselves, many others are applying the skills they learned – including business development and creative […]
What is value, and how do you identify it for your business? Customers are searching for a product or service that solves their problem and delivers value. University of Utah alum Taylor Bench discussed the value we create in our businesses and how to identify and market it effectively in a recent workshop provided in […]
University of Utah alum and medical entrepreneur Brett Burton shared ideas on how to explore your competitive landscape in a recent workshop provided by the Lassonde for Life program —an alumni program open to all University of Utah graduates that provides free, lifelong entrepreneurial instruction and support. Brett is an entrepreneurial-minded bioengineer with experience in […]
It isn’t enough to have an idea or opportunity that you can execute. A thoughtful and intentional strategy for selecting your customer, launching a product, and evolving with the market is critical to success. Dylan Turner, co-founder and chief product officer for a global telemedicine company called doxy.me and graduate of the Master of Business […]
What separates successful entrepreneurs from those who want to be successful entrepreneurs? Many are stuck in their desire to start a business, convinced that they have not yet found “The BIG Idea.” Blyncsy founder and Lassonde Entrepreneur Institute alum Mark Pittman suggests that effectively identifying a problem can serve as the catalyst for a strong […]
