Get advice for creating a new product and launching your idea. Our authors are faculty, staff, students and professionals. Read what lessons they can share about ideation, prototyping, company formation, law, marketing and more.
Unique business ideas are inspiring innovation everywhere, from technology to health care. How do entrepreneurs come up with all these ideas? In a world that never stops moving, innovating, and working around problems, new business opportunities are everywhere, just waiting to be tackled. A workshop entitled “Identify a Problem and Opportunity” has the scoop on […]
Great companies offer something more to customers than just products and services. The essence of a company, or its brand, stands to attract a loyal community, leading to more sales, and revenue in return. In a workshop titled “Build a World-Class Brand,” Josh Webber shared strategies to improve branding and outshine competitors. Webber founded Big […]
Are you interested in rapidly rapid prototyping your ideas? If you are, then you have come to the right place. In this article, I will share my experience to help you reach the next level to create your new product or service. Rapid prototyping is the ability to quickly generate models using 3D computer-aided design […]
Embarking on your journey at Lassonde is like stepping into a world full of possibilities. It is an exciting blend of learning, personal growth, and community-building. Living at Lassonde Studios and being a member of the community at the Lassonde Entrepreneur Institute is not just about obtaining a degree, or opening a business; it’s about […]
When you’re starting a business, you may also consider creating an app. For a first-time business owner, the process of developing an app can be daunting. We interviewed professors and alumni from the Lassonde Entrepreneurial Institute and David Eccles School of Business to learn how to make that process more manageable. Here are 5 tips […]
Are you unsure where to sell your product or service? In a world with seemingly endless sales channels, identifying the right ones for your business can define your success. From traditional retail to virtual e-commerce platforms, University of Utah alumni and e-commerce entrepreneur Josh Hadley walked through what to consider when selecting the most compatible […]
We can often confuse price with cost. Fundamentally, price and cost have many similarities. However, understanding how to price your product or services beyond consideration for standard costs will prevent you from leaving profits on the table. Chad Jardine is the CEO and a founding partner at CMO Zen, a fractional CMO firm specializing in […]
There’s a saying that if you are serving everyone, you are serving no one. As a business owner, you may be tempted to believe that widening your customer base will allow you to profit more than if you niche down, but you would be wrong. Stephanie Geisler shared this advice and personal examples in a […]
Majoring in entrepreneurship is paying off in more ways than one for graduates from the University of Utah’s David Eccles School of Business and its Department of Entrepreneurship & Strategy. While many entrepreneurship graduates are launching companies and working for themselves, many others are applying the skills they learned – including business development and creative […]
What is value, and how do you identify it for your business? Customers are searching for a product or service that solves their problem and delivers value. University of Utah alum Taylor Bench discussed the value we create in our businesses and how to identify and market it effectively in a recent workshop provided in […]
