U students create startup that produces affordable soccer cleats.

Just Play Cleats Designs Affordable Soccer Shoes

When Cam Cameron started his MBA, he had no idea he would launch a company. Then he took the Venture Foundations course. What followed was a passionate effort to lower the price of soccer cleats and provide the world with shoes by players for players. “Soccer can change your life for the better, and all players should have the opportunity to experience the purity of the most beautiful and most popular game in the world,” Cameron said.

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