We can often confuse price with cost. Fundamentally, price and cost have many similarities. However, understanding how to price your product or services beyond consideration for standard costs will prevent you from leaving profits on the table. Chad Jardine is the CEO and a founding partner at CMO Zen, a fractional CMO firm specializing in […]
There’s a saying that if you are serving everyone, you are serving no one. As a business owner, you may be tempted to believe that widening your customer base will allow you to profit more than if you niche down, but you would be wrong. Stephanie Geisler shared this advice and personal examples in a […]
Meet the 32 startup teams in our Company Launch program at Lassonde Studios for summer 2023. They are a diverse group of students working in many different industries. Find a complete list below. Company Launch offers these startup teams office space at Lassonde Studios, cohort gatherings, workshops, staff coaches, peer mentors, and more. All students at the […]
Majoring in entrepreneurship is paying off in more ways than one for graduates from the University of Utah’s David Eccles School of Business and its Department of Entrepreneurship & Strategy. While many entrepreneurship graduates are launching companies and working for themselves, many others are applying the skills they learned – including business development and creative […]
The Lassonde Entrepreneur Institute announced the new Three S Lassonde Student Leadership Award to celebrate student leaders and selected the first recipient recently. The award was created through the vision and generosity of Jack Brittain, a Lassonde faculty chair and former dean of the University of Utah’s David Eccles School of Business. He established the […]
In 1999, University of Utah student Stuart Fetzer had a vision – to start a business plan competition modeled after competitions offered at MIT and Stanford. Along with Seth Shaner, Fetzer created the Utah Entrepreneur Challenge (UEC), a business-plan competition for college students across the state of Utah. Fetzer and Shaner both graduated from the […]
Scott Holley was the first student director of the Pierre and Claudette MacKay Lassonde New Venture Development Center, a division of the Lassonde Entrepreneur Institute at the University of Utah, and one of the first student leaders at Lassonde. He graduated from the University of Utah in 2002 with a BS in finance. The New […]
The University of Utah’s David Eccles School of Business ranks No. 12 overall (No. 5 among public schools) in the latest MBA rankings for entrepreneurship released recently by US News and World Report. The rankings are for the year 2024. In related rankings released earlier from US News and World Report, the Eccles School ranked No. 5 for undergraduate […]
Six student startup teams received $4,550 in Get Seeded milestone grants in the round ending in April 2023. See below for a list of teams and their product ideas. The final pitch event for regular grants was held at Lassonde Studios. It included live startup pitches, free food, and public voting to determine the grant […]
Welcome to Demo Day 2023! At this event, the Lassonde Entrepreneur Institute welcomed dozens of student entrepreneurs at the University of Utah to showcase their products and services while also celebrating the end of the year and awarding a special prize to an outstanding student leader. Demo Day is expected to be an annual event […]
