Rachyll Faeth, a marketing and entrepreneurship student at the University of Utah, and her brother Jonny Faeth, a design student are “helping the Earth in every way they can,” through their startup company, PureWare.
As they were sitting in Miller Cafe at Lassonde Studios one day, they watched as people grabbed plastic utensils and then shortly after they were done eating, they threw them away. This really began to bother them, seeing how much plastic was thrown away, they knew there had to be a solution. After doing some research and collaborating their ideas, PureWare was born.
PureWare offers a portable utensil with interchangeable heads that can conveniently collapse into your pocket yet extends to a full size when in use. The utensil is made of stainless steel making it 100 percent recyclable and dishwasher safe. It comes in a compact case with a keychain on it so it is easily attachable to your water bottle, key ring, or anything you see fit. This product is perfect for any adventure and everyday use. PureWare will eliminate the need for plastic utensils making this product sustainable and eco-friendly.
PureWare received two grants worth $3,495 from the monthly Get Seeded program provided by the Lassonde Entrepreneur Institute. The money has allowed them to create their prototype, and patent.
They expect to start selling this product by the end of 2019 with the hope of reaching many outdoor enthusiasts, ages 18-35.
Throughout the process Rachyll Faeth mentioned how great it has been to work with the Lassonde Entrepreneur Institute. “Lassonde is full of so many resources, so many connections, and so many people eager to help,” she said.
As many people know, being an entrepreneur can be challenging at times. Jonny Faeth acknowledged the successes and challenges in business. His advice for young rising entrepreneurs is to “fail early often, and to write down every single idea you have, good or bad..” His sister added: “I agree with Jonny one thousand percent. Whether you think you can or you can’t you will always be right.”