Poiz is an app changing the metal game for athletes. Founder Chase Austin grew up passionate about sports and athletics. His father coached mental performance for pro athletes, and Austin applied his teachings to his athletic experience. He went on to play Division 1 football at the University of San Diego. After medically retiring from […]
Author: Abigail Cheney
How to Succeed at E-Commerce
The boom of e-commerce allows businesses to soar in sales using digital markets. Standing out against competitors is essential for startups to grow. In a busy marketplace, how can companies achieve this? Lassonde for Life, a lifelong entrepreneurial support program for University of Utah graduates, offered a workshop led by Katy Luxem to answer this […]
Go-to-Market Strategies (and Common Mistakes to Avoid)
It can be difficult to determine the best approach for a successful launch to market when starting a company. With no guidelines for what works versus what fails, early-stage companies might be unsure of how to take the first steps. Chad Jardine has some good advice on the subject. A University of Utah MBA graduate […]
How to Use Artificial Intelligence to Test Business Ideas
Endless opportunities and innovation possibilities exist for companies to take on. However, most companies have only so many resources to use, so the trick is identifying the ideas with the most potential. How can companies decipher ideas and find the best ones? An up-and-coming technology, artificial intelligence, can help with this. In a workshop entitled […]
10 Pitch Deck Tips for Landing Investors and Securing Funding
When it comes to launching a startup, getting funding in the initial stage is a tricky task. Creating and presenting high-quality pitch decks is one of the best ways to attract investors and receive funding. A solid pitch deck displays a company’s purpose, value, and profit potential. A recent workshop entitled “Pitch Decks” delved into […]
5 Steps for Identifying a Business Problem and Opportunity
Unique business ideas are inspiring innovation everywhere, from technology to health care. How do entrepreneurs come up with all these ideas? In a world that never stops moving, innovating, and working around problems, new business opportunities are everywhere, just waiting to be tackled. A workshop entitled “Identify a Problem and Opportunity” has the scoop on […]
10 Tips for Improving Your Brand and Outshining Competition
Great companies offer something more to customers than just products and services. The essence of a company, or its brand, stands to attract a loyal community, leading to more sales, and revenue in return. In a workshop titled “Build a World-Class Brand,” Josh Webber shared strategies to improve branding and outshine competitors. Webber founded Big […]