Mental fitness is important for entrepreneurs. A strong mind can stay calm and collected in adverse circumstances. How can entrepreneurs hack their minds and train their brains? A workshop entitled “Mental Fitness for Entrepreneurs,” offered by Lassonde for Life tackled this question. The program is provided by the Lassonde Entrepreneur Institute at the University of Utah and […]
Author: Abigail Cheney
Tactics to Cultivate and Keep Customers
Customers are the support beams of a company. So it is important to ask: How can a business grow a loyal customer base? A Lassonde for Life workshop titled “Customer Cultivation” answered this question. Lassonde for Life is a University of Utah program providing free support to alumni entrepreneurs. The workshop was presented by Sarah […]
6 Ways to Turn Challenges into Opportunities
For a startup, facing challenges is inevitable. In a world that is constantly changing, entrepreneurs must prepare to adapt. How can businesses overcome obstacles and thrive? A Lassonde for Life Workshop titled “From Seeing Challenges to Opportunity” answers this question. Lassonde for Life is a free and life-long support program created to aid University of […]
Fueling Future Space Missions
University of Utah students are engineering future space mission technology. At the 2023 NASA Breakthrough, Innovative, and Game-Changing (BIG) Idea Challenge, a graduate team led by Collin Andersen and John Otero won the Artemis Award, the highest honor. Every year, this challenge targets problems on the moon, the 2023 theme being Lunar Forge: extracting materials […]
Advocating for Change
Sydney Kincart is a political science student leading disability advocacy. She came to the University of Utah to pursue disability studies in conjunction with political science. Kincart has reshaped the Disability Law Center’s Community Lobbying and Advocacy Training Program, creating resources to strengthen advocacy training and engagement. The Disabled Rights Action Committee and National Federation […]
Poiz: Mental Strength Training for Athletes
Poiz is an app changing the mental game for athletes. Founder Chase Austin grew up passionate about sports and athletics. His father coached mental performance for pro athletes, and Austin applied his teachings to his athletic experience. He went on to play Division 1 football at the University of San Diego. After medically retiring from […]
How to Succeed at E-Commerce
The boom of e-commerce allows businesses to soar in sales using digital markets. Standing out against competitors is essential for startups to grow. In a busy marketplace, how can companies achieve this? Lassonde for Life, a lifelong entrepreneurial support program for University of Utah graduates, offered a workshop led by Katy Luxem to answer this […]
Go-to-Market Strategies (and Common Mistakes to Avoid)
It can be difficult to determine the best approach for a successful launch to market when starting a company. With no guidelines for what works versus what fails, early-stage companies might be unsure of how to take the first steps. Chad Jardine has some good advice on the subject. A University of Utah MBA graduate […]
How to Use Artificial Intelligence to Test Business Ideas
Endless opportunities and innovation possibilities exist for companies to take on. However, most companies have only so many resources to use, so the trick is identifying the ideas with the most potential. How can companies decipher ideas and find the best ones? An up-and-coming technology, artificial intelligence, can help with this. In a workshop entitled […]
10 Pitch Deck Tips for Landing Investors and Securing Funding
When it comes to launching a startup, getting funding in the initial stage is a tricky task. Creating and presenting high-quality pitch decks is one of the best ways to attract investors and receive funding. A solid pitch deck displays a company’s purpose, value, and profit potential. A recent workshop entitled “Pitch Decks” delved into […]