There is a fine line between prototypes and final products … or is there? Time, money and public appeal shape the creation of a new product and are constantly evolving, making the time at which a product hits the market critical to its success. Kyle Muir exemplifies this concept with Apple: the iPhone generations have […]
So you have your idea, product or service ready to bring to market, but you don’t know how to navigate the legal world. Almost everyone has heard the words “trademark,” “patent” and “copyright,” but few know what they mean or how they will function within their startup. It will be necessary for you, the entrepreneur, […]
A prototype is more than just a shiny, new piece of technology — it’s a methodology. Every entrepreneur will prototype their product or service, but only some go through this process effectively. Blake Wigdahl knows this process well. As the vice president of design and business development at Western Architectural, he has led many […]
Pitching is a unique language of the mind. Unfortunately, the part of the brain that delivers a pitch is not the same part of the brain that receives it. Therefore, a skilled translator is needed–which is where you come in! Nolan Yager is a student at the University of Utah and a frequent pitcher who […]
All entrepreneurs start out the same way – dreaming of the eventual success of their product, business or idea – but why do all entrepreneurs not end the same way? Startup evolution takes many routes depending on the task at hand and the people behind it, yet ultimate success for these startups are determined the […]
Although originally intended for personal profiles, businesses have found social media platforms to play a vital role in their branding and marketing. According to Josh Webber, founder of The Society and Big Red Jelly, startups should consider making their own public profiles for mass visibility for the best price imaginable — free! Webber is so […]
Although sustainability can mean a variety of different things to many different people, Ian Schelledy believes that its essence can be summarized into one phrase: the triple bottom line. Thinking about people, profit and planet requires a mindset geared toward long-term thinking, a path that Schelledy, founder of Sustainable Startups, has been inspiring others to […]
As an entrepreneur, people are your most valuable resource. So, your ability to literally and figuratively call on people is an important asset to grow and maintain. With the onslaught of social media, maintaining a working relationship with many people has become increasingly easy. However, these media platforms should not entirely replace the networking that […]
The good news: public speaking is the most efficient way for hundreds or even thousands of people to hear about your product or idea. The bad news: many people don’t utilize this approach effectively. Not only has our culture cultivated a dread for public speaking, but it has become quite daunting, causing a great loss […]
You no longer need to outsource to get the perfect graphic, logo, video or poster for your business. University of Utah alumni Vincent Fu and Calvin Chhour have used their digital art skills for a variety of projects and businesses ranging from university-related video-editing to brand development for startup companies, and you can do the […]
