Get advice for creating a new product and launching your idea. Our authors are faculty, staff, students and professionals. Read what lessons they can share about ideation, prototyping, company formation, law, marketing and more.
Students at universities and colleges can major, minor, or simply take a class or two in entrepreneurship. Entrepreneurship is greater than starting a business: it’s creativity, innovation, design, leadership, and more. Students continue to gravitate toward the growing field, adding more diversity, challenge, and opportunity every year. What are they learning by studying entrepreneurship? To […]
When starting a business, people often get caught up on what they believe are the most important parts of a brand. They obsess over the name, colors, and logo for their business, spending time and money making multiple logo iterations. But, they typically miss the fact that there is a lot more to branding than […]
Landing pages are one of the key elements in a digital marketing campaign. They persuade visitors to take action, such as to make a purchase or submit a contact form. When done right, a landing page can result in a new lead or sale. There are several different types of landing pages, and each one […]
In theory, everyone can be an entrepreneur, but in practice not everyone knows how to launch a business. In fact, many entrepreneurs find they don’t have the time or appropriate resources to launch and scale a business. Does one need a degree to become a successful entrepreneur? Maybe or maybe not. When we began talking […]
Launching a startup without a target audience in mind is like making enough food for 100 people, then yelling out your front door to some passerby that you’re serving food. You might get a couple people to purchase your product or service (or to enter your home to eat), but most of your work will […]
When growing your startup, you want to get in front of as many people as possible. What better way than at events? Running a booth at a well-attended event is a fantastic way to familiarize other people with your startup and get them thinking and talking about you. Every startup, regardless of its size, can […]
Entrepreneurship is as challenging as it is exhilarating, as frustrating as it is rewarding. Part of the reason is the independence you have to do what you want. It’s nice to have that freedom, but also terrifying when you don’t know what to do next — or worse, where to even begin. There’s no secret […]
My wife Sharon and I recently experienced a day of customer service hell. This arose from our interactions with six different businesses. While none of them is a startup, our experiences provide some great customer service lessons for entrepreneurs. Here’s our tale of woe: The management company for our daughter’s college apartment told us they […]
I started my journey as a technology gaming app entrepreneur 4 years ago at the University of Utah. My very first app was a simple soundboard of a famous actor called Shia Labeouf. The app has received over 100,000 downloads. Building this app helped me see the joy and pain one can receive from building […]
When you come up with a new business idea, it can be tempting to jump right into developing the product or creating an impressive marketing plan. But first, you need to make sure that there are people out there who will want what you are selling. No matter how great you think your business idea […]
