Get advice for creating a new product and launching your idea. Our authors are faculty, staff, students and professionals. Read what lessons they can share about ideation, prototyping, company formation, law, marketing and more.
I have consumed more content from podcasts in the past year than I have in all the previous years in my life, and I’m going to tell you why. Regardless of how busy you are, audio content can fit into several time gaps throughout the day. It’s gotten to the point where it feels weird […]
You had the idea, and you found the niche. You’re the first! There’s nothing like your product out in the market. You’ve Googled and Binged – and to your excitement – you can’t find a single competitor offering anything similar! Booyah! Smooth sailing, right? Wrong. But that’s okay. You can do something about it. We […]
Jaron Hall is our guest in this edition of the Live Create Launch Podcast. Our host Gavin Van Wagoner talks to Hall, the founder of Utah Maids and recent graduate from the David Eccles School of Business at the University of Utah. Listen for insights into the startup process and being a young entrepreneur […]
Jay Barney is our guest in this edition of the Live Create Launch Podcast. Our host Gavin Van Wagoner talks to Barney, a strategy scholar and presidential professor in the Entrepreneurship & Strategy Department at David Eccles School of Business at the University of Utah. Listen for tips and insights into business strategy and the […]
Although sustainability can mean a variety of different things to many different people, Ian Schelledy believes that its essence can be summarized into one phrase: the triple bottom line. Thinking about people, profit and planet requires a mindset geared toward long-term thinking, a path that Schelledy, founder of Sustainable Startups, has been inspiring others to […]
One of the most common things I notice from employee surveys (the ones with flashy titles like “What Millennials Want from Their Workplace”) is the focus on culture. If you’re just starting out, you might ask yourself, “How do I create this culture everyone is talking about, why does it matter, and what does it […]
As an entrepreneur, people are your most valuable resource. So, your ability to literally and figuratively call on people is an important asset to grow and maintain. With the onslaught of social media, maintaining a working relationship with many people has become increasingly easy. However, these media platforms should not entirely replace the networking that […]
After a long, busy, intense year and relying heavily on the resources offered by Lassonde Entrepreneur Institute, I built up The Society to the point where I was able to sell the business. However, I must admit that most of the time that I spent working on this business, I didn’t have an exit strategy. […]
The good news: public speaking is the most efficient way for hundreds or even thousands of people to hear about your product or idea. The bad news: many people don’t utilize this approach effectively. Not only has our culture cultivated a dread for public speaking, but it has become quite daunting, causing a great loss […]
You no longer need to outsource to get the perfect graphic, logo, video or poster for your business. University of Utah alumni Vincent Fu and Calvin Chhour have used their digital art skills for a variety of projects and businesses ranging from university-related video-editing to brand development for startup companies, and you can do the […]
