Get advice for creating a new product and launching your idea. Our authors are faculty, staff, students and professionals. Read what lessons they can share about ideation, prototyping, company formation, law, marketing and more.
As an entrepreneur, people are your most valuable resource. So, your ability to literally and figuratively call on people is an important asset to grow and maintain. With the onslaught of social media, maintaining a working relationship with many people has become increasingly easy. However, these media platforms should not entirely replace the networking that […]
After a long, busy, intense year and relying heavily on the resources offered by Lassonde Entrepreneur Institute, I built up The Society to the point where I was able to sell the business. However, I must admit that most of the time that I spent working on this business, I didn’t have an exit strategy. […]
The good news: public speaking is the most efficient way for hundreds or even thousands of people to hear about your product or idea. The bad news: many people don’t utilize this approach effectively. Not only has our culture cultivated a dread for public speaking, but it has become quite daunting, causing a great loss […]
You no longer need to outsource to get the perfect graphic, logo, video or poster for your business. University of Utah alumni Vincent Fu and Calvin Chhour have used their digital art skills for a variety of projects and businesses ranging from university-related video-editing to brand development for startup companies, and you can do the […]
Deciding to start something new is intimidating. There’s a lot you don’t know and there’s an eerie feeling that comes with stepping out into the void of the unknown. However, over time, as you accumulate more knowledge, you become more comfortable. Therefore, it comes as no great surprise that many founders have worked with a […]
You’ve decided to start a company, whether by yourself or with a few other folks, and now that company wants to actually do something. One of the first steps of every new venture is deciding who does what, and one of you will presumably take over the position as CEO. What then? Being the CEO […]
Success doesn’t happen overnight. In fact, many of the highly successful business enterprises rose from previous, repetitive failures. So, how can you handle failure most effectively to increase your chances of success in your next business venture? The secret, according to Tim Cooley, CEO of gamification company Random Breakfast, is to kill your idea. We […]
A typo, broken link, poor grammar or misspelled word can be an instinctive turn-off for readers you don’t want to disappoint. Whether you’re a long-time writer or just thinking about writing stresses you to tears, answering these familiar questions will improve your writing. Who am I talking to? My revision starts with this question. It’s […]
When you think of adventure and “doing good,” you might also think about Cotopaxi. A Utah outdoor-gear brand with a knack for sustainable social change, this company has made waves with the integration of outdoor 24-hour “Questival” competitions that have a dual purpose: getting people into nature and funding charitable foundations. As for the gear sold […]
SWOT analyses have been used by marketers for years while planning for the outcome of anything, from a product to an individual, in a specific market. SWOT is an acronym for strengths, weaknesses, opportunities and threats, and is generally laid out in a four-plot grid, filled out with lists. While these analyses are the traditional […]
