Get advice for creating a new product and launching your idea. Our authors are faculty, staff, students and professionals. Read what lessons they can share about ideation, prototyping, company formation, law, marketing and more.
Deciding to start something new is intimidating. There’s a lot you don’t know and there’s an eerie feeling that comes with stepping out into the void of the unknown. However, over time, as you accumulate more knowledge, you become more comfortable. Therefore, it comes as no great surprise that many founders have worked with a […]
You’ve decided to start a company, whether by yourself or with a few other folks, and now that company wants to actually do something. One of the first steps of every new venture is deciding who does what, and one of you will presumably take over the position as CEO. What then? Being the CEO […]
Success doesn’t happen overnight. In fact, many of the highly successful business enterprises rose from previous, repetitive failures. So, how can you handle failure most effectively to increase your chances of success in your next business venture? The secret, according to Tim Cooley, CEO of gamification company Random Breakfast, is to kill your idea. We […]
A typo, broken link, poor grammar or misspelled word can be an instinctive turn-off for readers you don’t want to disappoint. Whether you’re a long-time writer or just thinking about writing stresses you to tears, answering these familiar questions will improve your writing. Who am I talking to? My revision starts with this question. It’s […]
When you think of adventure and “doing good,” you might also think about Cotopaxi. A Utah outdoor-gear brand with a knack for sustainable social change, this company has made waves with the integration of outdoor 24-hour “Questival” competitions that have a dual purpose: getting people into nature and funding charitable foundations. As for the gear sold […]
SWOT analyses have been used by marketers for years while planning for the outcome of anything, from a product to an individual, in a specific market. SWOT is an acronym for strengths, weaknesses, opportunities and threats, and is generally laid out in a four-plot grid, filled out with lists. While these analyses are the traditional […]
Deciding whether or not a startup is worth the time, money and energy that you’ll have to dedicate to it can be difficult. The company may have incredible success, and all of the hours you spent putting together a balance sheet, designing and redesigning models, writing and pitching your product could all pay off … […]
Over the past year, I have been working on an internet app startup called Blerp, which allows people to easily share audio clips. Through Blerp we have made multiple software applications for web and mobile devices. We have made many mistakes along our journey, but we have also learned a lot from these mistakes. Each […]
Watch our how-to video for making a cornhole game set. The game is also known as bean bag toss. Our Make program team explains step-by-step how to make this game using the tools and equipment at Lassonde Studios. All students at the University of Utah are welcome to use the tools. Learn more at […]
Overlooking the importance of a new idea is one of the biggest mistakes of startup founders. A new idea is infinitely times better than a spin-off of an existing idea. If a product that looks and acts almost identical to your idea already exists, how can you compete? New and unique ideas have a better […]
