Get advice for creating a new product and launching your idea. Our authors are faculty, staff, students and professionals. Read what lessons they can share about ideation, prototyping, company formation, law, marketing and more.
Marketing is a daunting task for artists just starting their career. Those without much experience marketing themselves may feel overwhelmed by the idea of initiating conversations to increase their opportunities. It can be intimidating to create the connections you need to grow your network and create a make a living as an artist. To help […]
We all know the benefits of a diverse team. It brings skillsets that promote effective collaboration and cooperation. Seeking diversity isn’t the final destination however — it’s the first step towards an inclusive environment. To seek advice on how to not only create a diverse space but maintain an inclusive workplace, we invited two experts […]
The word “zoom” has taken on new meaning, and we have all learned that conducting business through virtual meetings can be daunting and requires that we continuously navigate unexpected technical and interpersonal challenges. To help you feel more prepared for your next online interview, presentation, or business call, we met with Schaun Davis, a career […]
College students choosing a major or minor usually have one thing on their mind: Where am I going to work after this? Finding a career – much less a satisfying one – can be very difficult. While some students feel pigeon-holed, entrepreneurship majors are uniquely positioned for an ever-changing job market. We’ve rounded up some […]
Podcasts can be very helpful for busy entrepreneurs. We crave to learn new skills and strategies, but can lack the time to pick up a book and read it – especially when you are balancing all your time and attention on your education, company, and family. Podcasts can be a great source of helpful information […]
What is it like being a female entrepreneur? What is the value of an entrepreneurship degree? What is the entrepreneurial mindset? These are a few of many questions discussed during our recent panel with alumni, faculty, and staff at the David Eccles School of Business. Below are highlights from the conversation. The panel was hosted […]
A healthy mindset can really make or break your ideas, new startup, and your overall success and happiness. Buddha once said, “The mind is everything. What you think, you become.” Stress can be healthy and can push you to do better depending on how you manage those feelings. But stress can also be unhealthy if […]
Every company in the world once began with an idea. Some might have seemed crazy or impossible. But anything is possible with drive and determination. At the Lassonde Entrepreneur Institute, we encourage all students to follow their dreams and entrepreneur something because you never know where it will lead you. If you’re looking for inspiration […]
Sooner or later, you will probably start thinking about attracting investors to help grow your company. You will need more money when you run out of personal funds or friends and family willing to help. Before you start reaching out to potential investors, it’s important that you know what you are doing. You could create […]
Accounting might not be the most interesting topic when you’re starting a business. It brings to mind complex spreadsheets and hours scavenging for receipts. But your business depends on good accounting. You started a company to make money – or at least run a sustainable enterprise – and you will never achieve this without tools […]
