When you think of adventure and “doing good,” you might also think about Cotopaxi. A Utah outdoor-gear brand with a knack for sustainable social change, this company has made waves with the integration of outdoor 24-hour “Questival” competitions that have a dual purpose: getting people into nature and funding charitable foundations. As for the gear sold […]
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From SWOT to “So What?”: A New Method for Analyzing Outcomes
SWOT analyses have been used by marketers for years while planning for the outcome of anything, from a product to an individual, in a specific market. SWOT is an acronym for strengths, weaknesses, opportunities and threats, and is generally laid out in a four-plot grid, filled out with lists. While these analyses are the traditional […]
Test if Your Startup Idea Passes the Triple A Test
Deciding whether or not a startup is worth the time, money and energy that you’ll have to dedicate to it can be difficult. The company may have incredible success, and all of the hours you spent putting together a balance sheet, designing and redesigning models, writing and pitching your product could all pay off … […]
Deziria Chocolates: ‘The Most Desired Taste’
Passion for chocolate has been a source of happiness regardless of age, nationality or gender for centuries. A number of studies support this fact by demonstrating chocolate boosts morale and reduces stress. Hakan Erdagoz, a University of Utah Ph.D. student in political science at the U, was always amazed by the taste of German chocolates […]
U Student Lands Prestigious Job at Boston Consulting Group
Bharath Velagapudi is finishing up his Ph.D. in biomedical engineering at the University of Utah. He is studying neural engineering and thought he was destined for a job as a researcher and professor. But that was before he enrolled in the Pierre and Claudette Lassonde New Venture Development Center. The technology commercialization program is provided […]
Big Red Jelly: Marketing through Brand Storytelling
The Tiburonia Granrojo, better known as the “big red jellyfish,” was discovered in 2003. Although it is an unknown species to most, the jellyfish is considered the world’s most efficient animal. That is much like what Big Red Jelly, a University of Utah student startup, wants to provide through a marketing and strategy formula in the […]
Top 10 Announced in U’s Opportunity Quest Competition
The first round of the 2017-2018 University of Utah Opportunity Quest is now complete, and the top 10 teams have been selected from 58 total applications. The top teams advance to the remaining rounds to compete for $10,000 in prizes. The finalist teams demonstrated their ability to propose a viable business model through their executive summary […]
7 Teams Receive Get Seeded Grants in November
Seven student startup teams received milestone grants at the Get Seeded Final Pitch Event on Nov. 27 at Lassonde Studios. See below for a list of teams and their product ideas. Get Seeded is a monthly milestone grant funding program open to all college students in Utah. The first step is to apply online. Top […]
Win $40,000 for Your Business Idea in the 2018 Utah Entrepreneur Challenge
The application is now open for the 2018 Utah Entrepreneur Challenge. Every year, this event provides college students the opportunity to compete for a $40,000 grand prize and more than $100,000 in cash and in-kind prizes. All college students in Utah are welcome to participate in this business-model competition. The registration deadline is Thursday, Feb. […]
10 Tips to Make an App People Will Care About
Over the past year, I have been working on an internet app startup called Blerp, which allows people to easily share audio clips. Through Blerp we have made multiple software applications for web and mobile devices. We have made many mistakes along our journey, but we have also learned a lot from these mistakes. Each […]