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Taft Price Q&A: Entrepreneurs are Team Players

Taft Price is a clinical professor in the Department of Entrepreneurship & Strategy at the David Eccles School of Business at the University of Utah. A co-director and lecturer in the Master of Business Creation program, a partnership between Lassonde Entrepreneurship Institute and the Eccles School, Price is an experienced entrepreneur. He is the co-founder […]

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How Jared Pieper ‘Entrepreneured’ His Apple Career

In his senior year of undergraduate degree at the University of Utah, Jared Pieper realized something was missing in his engineering program. “The concepts were interesting, but the type of work I realized I might be doing didn’t fit my personality,” he said. “I wasn’t excited by the prospect of doing simulations by myself, sitting […]

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Master of Business Creation Program Announces New Co-Directors

The award-winning Master of Business Creation (MBC) program at the University of Utah’s David Eccles School of Business announced new leadership. Professors and experienced entrepreneurs Paul Brown and Taft Price are now co-directors of the program, while the founding director, Jack Brittain, starts transitioning to retirement while continuing to teach leadership in the MBC program, […]

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Mura: A New Age of Smart and Empathetic Productivity Apps

Jared Collett, an entrepreneurship major at the University of Utah’s David Eccles School of Business, wants to help students like himself make goals, get things done, and de-stress with the Mura app, a productivity wellness planner. “Students are at the most pivotal, stressful times of their lives,” Collett said. “All the while, they’re relentlessly bombarded […]

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Utah Athletics, Lassonde Partner to Support Student-Athlete Entrepreneurs

Utah Athletics recently announced the launch of the Elevate U program to equip student-athletes with the tools and education to maximize their opportunity to profit from their name, image and likeness. This innovative program, constructed in partnership with the University of Utah’s David Eccles School of Business and the nationally top 10-ranked Lassonde Entrepreneur Institute, […]

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16 founders graduate from Master of Business Creation program in class of 2021

Sixteen founders graduated in the class of 2021 from the award-winning Master of Business Creation (MBC) program at the University of Utah’s David Eccles School of Business in May. This is the second group to graduate from this unique program designed specifically for entrepreneurs. Graduating MBC founders are leading 13 startups ranging from hotel-management software […]

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