Chris Bright and Kyle Poulin founded their company True Adherence with one mission — to make exercise safer and more effective. When he worked as a personal trainer, Poulin saw too many people risk injury or stunt their progress because they were exercising incorrectly. True Adherence’s technology provides real-time feedback and data to help people exercise smarter. Now, Bright and Poulin are both part of the first cohort of the Master of Business Creation program at the University of Utah’s David Eccles School of Business, and they hope to make crucial fitness information available to everyone — even without a personal trainer.
True Adherence is a real-time biomechanic feedback platform that takes metrics and measures data about a person’s workout history. “We can help athletes, or anyone working out, understand how to do exercises,” Poulin said. “If there’s something wrong with their form, they can get real-time correction to get safer and more effective in the movements that they’re doing.” The technology can also count reps, measure times and collect relevant statistics to a person’s individual goals.
The service uses an infrared camera to create a dot map, which then tracks the movements of joints and body parts. This information is compared to evidence-based standards of weight lifting patterns. True Adherence then quickly calculates a form score and provides feedback on ways to improve technique.
Bright and Poulin hope to expand their service to a wide variety of fitness activities, from yoga to team sports to running. For Poulin, it’s rewarding when people see improvement and progress over time. “I want people to take joy in knowing that they’re actually doing better with the help of unbiased feedback from our platform,” he said.
Both Bright and Poulin agree that the MBC program is a unique opportunity. “MBC is a first-of-its-kind program that allows entrepreneurs to get resources and mentorship to launch their companies in a safe environment,” Bright said. This year’s cohort includes 20 teams with 26 founders. The founders come from diverse backgrounds and work in a wide variety of industries, including social media, online marketing, telemedicine, and artificial intelligence. “It’s a broad swath and depth of companies, which really enriches the experience and gives us at True Adherence a broader feedback loop from our peer founders,” Poulin said.
In addition to the MBC program, True Adherence has participated in other programs provided by the Lassonde Entrepreneur Institute, including the Utah Entrepreneur Challenge, an annual business-model competition, and Get Seeded, a monthly grant program.
The co-founders set a goal to generate revenue and raise capital by the end of MBC program. They are excited about the unique education they are receiving. “The MBC program is super innovative. We’re happy to be here and think that this type of program should be the standard of graduate programs for entrepreneurship,” Bright said. Poulin called the MBC “a place where you can build and develop your business with all the benefits of being on a college campus.” With an innovative idea and the support of the Master of Business Creation program, True Adherence is poised to revolutionize the way we exercise.
Learn more about True Adherence at trueadherence.com.