WHAT iF: Crafting Sustainable Jewelry

Brie Wahlstrom, a University of Utah student studying strategic communications and participant in the Lassonde Company Launch Program, is turning heads in the world of jewelry with her brand WHAT iF. With a passion for creativity and sustainability, Wahlstrom is redefining the art of jewelry making while advocating for ethical practices.

It all started with a spark of curiosity. When Wahlstrom first got laid off from her job during the Covid pandemic, she tried to become a silversmith. Failure after failure, Wahlstrom learned the intricacies of being a silversmith. Recognizing her talent and eagerness to learn, her teacher provided her with extra tools to fuel her passion. Fast forward to today, and Wahlstrom got better and better and now has transformed her love for jewelry-making into a thriving business. With determination and a touch of creativity, she was ready to kickstart her entrepreneurial journey.

But WHAT iF is more than just a business — it’s a brand with a purpose. Wahlstrom is committed to sustainability in an industry plagued by unethical practices. From sourcing ethically produced stones to incorporating recycled materials, Wahlstrom ensures that every piece created leaves a minimal footprint on the planet. Her goal is to create a fully sustainable jewelry company that sets an example for others in the industry.

Unique designs are at the heart of WHAT iF. Wahlstrom’s creative process begins with finding the perfect stone that captures her imagination. She infuses her creations with a distinct flair, drawing inspiration from her surroundings, personal experiences, and diverse cultures. No two pieces are alike, making each item a one-of-a-kind treasure for her customers.

Customer engagement is another vital aspect of WHAT iF’s success. Wahlstrom values her customers’ feedback and strives to provide exceptional service. Building strong relationships with her clients, she ensures that their experience with WHAT iF is personalized and memorable. This dedication to customer satisfaction has led to a loyal following and numerous returning customers.

Looking towards the future, Wahlstrom envisions WHAT iF expanding its reach beyond online platforms. Her dream includes opening physical stores in various locations worldwide, each offering exclusive collections tailored to the tastes and preferences of the local community. This combination of physical and online presence will provide customers with a unique and immersive shopping experience. Wahlstrom’s goal is to become the head creator and designer, overseeing every aspect of the brand, from marketing to the display of her creations in-store.

Wahlstrom’s journey serves as an inspiration to aspiring entrepreneurs and creatives alike. With her unwavering commitment to sustainability, eye-catching designs, and dedication to customer satisfaction, Wahlstrom is carving a niche for herself in the jewelry industry. WHAT iF is more than just a jewelry brand — it’s a testament to the power of combining creativity, sustainability, and entrepreneurship to make a positive impact on the world.

So, what if you could wear jewelry that tells a story, reflects your values, and stands out from the crowd? With WHAT iF, Wahlstrom is turning this possibility into a stunning reality, one unique piece at a time.

Learn more about WHAT iF at whatifjewelry.com.

Wahlstrom is committed to creating a fully sustainable jewelry company.

About the Author:

David Kale David Kale, a Lassonde Studios resident and community member, is pursuing a degree in operations and supply chain. Outside of the classroom, he finds joy in writing musicals, practicing photography and cinematography, and learning any new skill he can.

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