Doxy.me: Turning Risk into Reward

For some entrepreneurs, taking an unexpected opportunity all the way really pays off. Doxy.me is an online platform created by Brandon Welch that allows doctors to visit with their patients online through video calls, for free. In 2012, Welch was a Ph.D. student at the University of Utah in biomedical infographics. While working on a […]

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From SWOT to “So What?”: A New Method for Analyzing Outcomes

SWOT analyses have been used by marketers for years while planning for the outcome of anything, from a product to an individual, in a specific market. SWOT is an acronym for strengths, weaknesses, opportunities and threats, and is generally laid out in a four-plot grid, filled out with lists. While these analyses are the traditional […]

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