Get advice for creating a new product and launching your idea. Our authors are faculty, staff, students and professionals. Read what lessons they can share about ideation, prototyping, company formation, law, marketing and more.
Elon Musk, Bill Gates, Oprah Winfrey, Steve Jobs – all are famous for their entrepreneurial skills and acuity. If you want to join the ranks of these founders – or at least learn how to think like them – consider studying entrepreneurship in college. Even one class could make a difference. “Everyone has the fundamental […]
No one wants to see a crisis, especially startups. You’re already facing a lot of uncertainty and challenges to grow your company. When you add a crisis to the mix – a big one like COVID-19 pandemic or something smaller and more common – the odds might seem like they are stacked up against you. […]
When you’re starting a business, establishing a brand on social media is usually one of the last things on your mind. But, given that 73% of marketers say social media is effective for their business, it’s important for startups to get their name on social media as soon as they can. Establishing a brand on […]
Whether you are looking to do market research or finding information on private equity deals, the Marriott Library at the University of Utah can help you get access to various business databases. Below is a look at the best ones and details about how to use them and where to go if you have questions. […]
Anyone can be an entrepreneur. But, it takes a certain energy, passion, and commitment to get there. You must have an “entrepreneurial mindset,” ready to tackle any challenge, meet all obstacles, and constantly be on the lookout for solutions. Fortunately, you can learn this mindset by participating in programs like those at the University of […]
Students at universities and colleges can major, minor, or simply take a class or two in entrepreneurship. Entrepreneurship is greater than starting a business: it’s creativity, innovation, design, leadership, and more. Students continue to gravitate toward the growing field, adding more diversity, challenge, and opportunity every year. What are they learning by studying entrepreneurship? To […]
When starting a business, people often get caught up on what they believe are the most important parts of a brand. They obsess over the name, colors, and logo for their business, spending time and money making multiple logo iterations. But, they typically miss the fact that there is a lot more to branding than […]
Landing pages are one of the key elements in a digital marketing campaign. They persuade visitors to take action, such as to make a purchase or submit a contact form. When done right, a landing page can result in a new lead or sale. There are several different types of landing pages, and each one […]
In theory, everyone can be an entrepreneur, but in practice not everyone knows how to launch a business. In fact, many entrepreneurs find they don’t have the time or appropriate resources to launch and scale a business. Does one need a degree to become a successful entrepreneur? Maybe or maybe not. When we began talking […]
Launching a startup without a target audience in mind is like making enough food for 100 people, then yelling out your front door to some passerby that you’re serving food. You might get a couple people to purchase your product or service (or to enter your home to eat), but most of your work will […]
