Get advice for creating a new product and launching your idea. Our authors are faculty, staff, students and professionals. Read what lessons they can share about ideation, prototyping, company formation, law, marketing and more.
The Lassonde community is staying engaged through our fun social media challenges. Our latest challenge was for everyone to share a work tip on Instagram that has helped them stay on-task and organized while working from home. Read through the other tips below. We hope some of them will help you. Everyone who participated was […]
If you’re looking to start a business, you’ll definitely need a revenue model. This might not be the first thing you think about when founding a company. But you better create one, or you will not know if your idea has any chance of making money and becoming sustainable. To help you understand revenue models […]
Elon Musk, Bill Gates, Oprah Winfrey, Steve Jobs – all are famous for their entrepreneurial skills and acuity. If you want to join the ranks of these founders – or at least learn how to think like them – consider studying entrepreneurship in college. Even one class could make a difference. “Everyone has the fundamental […]
No one wants to see a crisis, especially startups. You’re already facing a lot of uncertainty and challenges to grow your company. When you add a crisis to the mix – a big one like COVID-19 pandemic or something smaller and more common – the odds might seem like they are stacked up against you. […]
When you’re starting a business, establishing a brand on social media is usually one of the last things on your mind. But, given that 73% of marketers say social media is effective for their business, it’s important for startups to get their name on social media as soon as they can. Establishing a brand on […]
Whether you are looking to do market research or finding information on private equity deals, the Marriott Library at the University of Utah can help you get access to various business databases. Below is a look at the best ones and details about how to use them and where to go if you have questions. […]
Anyone can be an entrepreneur. But, it takes a certain energy, passion, and commitment to get there. You must have an “entrepreneurial mindset,” ready to tackle any challenge, meet all obstacles, and constantly be on the lookout for solutions. Fortunately, you can learn this mindset by participating in programs like those at the University of […]
Students at universities and colleges can major, minor, or simply take a class or two in entrepreneurship. Entrepreneurship is greater than starting a business: it’s creativity, innovation, design, leadership, and more. Students continue to gravitate toward the growing field, adding more diversity, challenge, and opportunity every year. What are they learning by studying entrepreneurship? To […]
When starting a business, people often get caught up on what they believe are the most important parts of a brand. They obsess over the name, colors, and logo for their business, spending time and money making multiple logo iterations. But, they typically miss the fact that there is a lot more to branding than […]
Landing pages are one of the key elements in a digital marketing campaign. They persuade visitors to take action, such as to make a purchase or submit a contact form. When done right, a landing page can result in a new lead or sale. There are several different types of landing pages, and each one […]
