Poiz is an app changing the mental game for athletes. Founder Chase Austin grew up passionate about sports and athletics. His father coached mental performance for pro athletes, and Austin applied his teachings to his athletic experience. He went on to play Division 1 football at the University of San Diego. After medically retiring from […]
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Iskanchi Press: Publishing African Voices
Kenechi Uzor wants to amplify African voices. That’s why he launched Iskanchi Press, a United States-based publishing house. The name is inspired by “Iskanci,” the Hausa word for non-conformity – something Uzor’s startup lives up to. He is now growing the company in the Master of Business Creation, an applied program for entrepreneurs at the […]
20 founders enroll in the Master of Business Creation program for spring 2024
The Department of Entrepreneurship & Strategy in partnership with the Lassonde Entrepreneur Institute at the University of Utah’s David Eccles School of Business welcomed 20 founders into the award-winning Master of Business Creation (MBC) program starting spring 2024. They will be accelerating their startup companies in this rapidly growing program with help from personalized mentoring, […]
Benji Card: The Future of Healthcare Payments
Although healthcare spending makes up nearly 20 percent of the United States’ gross domestic product, according to the Centers for Medicare & Medicaid Services, the way consumers pay for their care is outdated. While working as an insurance advisor, Cory Morin saw it firsthand. That’s why he founded Benji Card, a financial technology startup in […]
How to Succeed at E-Commerce
The boom of e-commerce allows businesses to soar in sales using digital markets. Standing out against competitors is essential for startups to grow. In a busy marketplace, how can companies achieve this? Lassonde for Life, a lifelong entrepreneurial support program for University of Utah graduates, offered a workshop led by Katy Luxem to answer this […]
Go-to-Market Strategies (and Common Mistakes to Avoid)
It can be difficult to determine the best approach for a successful launch to market when starting a company. With no guidelines for what works versus what fails, early-stage companies might be unsure of how to take the first steps. Chad Jardine has some good advice on the subject. A University of Utah MBA graduate […]
DASHP: Software for Pest Control Sales
DASHP is a software solution that emerges from the founders’ experience in the door-to-door, pest-control industry. It enhances recruitment and retention strategies for pest-control companies, providing them with advanced tools for precise experience management and performance analytics. Cofounders Domus Go and Isaac Tai are enrolled in the Master of Business Creation (MBC) program at the […]
5 Signs Your Company is Not Sustainable
In today’s business landscape, sustainability is not just a buzzword but a crucial pillar of long-term success. As consumers, regulators, and investors increasingly prioritize environmental and social governance, the signs of a company’s sustainability—or lack thereof—become glaringly apparent. Identifying these signs is the first step towards transforming practices for the better, ensuring that businesses not […]
Company Launch Startup Teams for Spring 2024
Meet the 19 startup teams in our Company Launch program at Lassonde Studios for spring 2024. They are a diverse group of students working in many different industries. Find a complete list below. Company Launch offers these startup teams office space at Lassonde Studios, cohort gatherings, workshops, staff coaches, peer mentors, and more. All students at the […]
Top 20 Announced in 2024 High School Utah Entrepreneur Challenge
The High School Utah Entrepreneur Challenge (HSUEC) announced the top 20 teams, from over 150 applications, for 2023-24. They will advance to the final stage of this business-idea competition, which is open to all high school students across Utah, ages 14-18. They are competing for $30,000 in cash and scholarships. This program is managed by the Lassonde Entrepreneur […]