Get advice for creating a new product and launching your idea. Our authors are faculty, staff, students and professionals. Read what lessons they can share about ideation, prototyping, company formation, law, marketing and more.
In order to make sales in a business, you need to have customers. But customers aren’t going to just find your business, or your products, by accident. You have to put yourself in front of them. And while you can get in front of your ideal customer through paid marketing, content marketing through blogging is […]
While college students are uniquely positioned to explore entrepreneurial pursuits, student-athletes have waited for decades for the chance to capitalize on their name, image, and likeness (NIL). With new NCAA rules, these student-athletes are poised to become the biggest new wave of young entrepreneurs –– if they can successfully navigate the journey. To help make your […]
We have learned a lot about entrepreneurship since the Lassonde Entrepreneur Institute was founded in 2001. These lessons have come from experience, research, and collaboration. To help share some of these insights, we asked some of our thousands of alumni and current students to share the most important tips they think entrepreneurs should know. Here […]
When beginning a business, there are many pitfalls to avoid. An overwhelming process, entrepreneurs must create a sturdy foundation for their startup while also planning ahead. Although, as an entrepreneur you, want to forge forward with your bright idea, you will thank yourself later if you deliberately set in stone the details of your business. […]
Are you interested in studying entrepreneurship in college and need help picking the best school? Look no further. We compiled a list of the top qualities you need to consider before choosing a school to pursue an entrepreneurship major, minor, certificate, master’s, and more. Selecting the right college to study entrepreneurship will help set you […]
Taft Price is a clinical professor in the Department of Entrepreneurship & Strategy at the David Eccles School of Business at the University of Utah. A co-director and lecturer in the Master of Business Creation program, a partnership between Lassonde Entrepreneurship Institute and the Eccles School, Price is an experienced entrepreneur. He is the co-founder […]
A year after the COVID-19 pandemic began, we are still feeling the effects of operating while in crisis. This has impacted all aspects of business, especially in the ways we lead. To help entrepreneurs gain insight into how they can lead during difficult times, we hosted a workshop with Ruchi Watson, managing director of the […]
Kathy Hajeb is a director at the top-10 ranked Lassonde Entrepreneur Institute and associate professor for the Department of Entrepreneurship & Strategy at the David Eccles School of Business. She is one of the minds behind the nationally acclaimed Lassonde Studios facility and the new Lassonde+X program, which allows university students to link any major […]
The prevalence of social media means that no matter what your age, you probably have an Instagram account. This has forever changed the world of marketing, transforming online advertisement into an interpersonal endeavor that requires constant maintenance. Yet the dominance of existing influencers, organizations, and businesses can be overwhelming for someone just creating their first […]
Say you have an awesome idea for a startup, something with real potential. There is, however, a pretty big problem: launching a business isn’t cheap, and as a student or recent graduate, it’s difficult to finance a business on your own. But, your idea is good. So what happens next? We’ve compiled a list of […]
