Get advice for creating a new product and launching your idea. Our authors are faculty, staff, students and professionals. Read what lessons they can share about ideation, prototyping, company formation, law, marketing and more.
As the world gets more complicated, more problems need solving. Luckily, according to seasoned academics and successful entrepreneurs alike, out-of-the-box thinkers, problem-solvers and entrepreneurs aren’t born — they’re grown. We saw how entrepreneurship can be learned in conversations with professors in the Department of Entrepreneurship and Strategy at the University of Utah’s David Eccles School […]
In the last decade, the number of women in entrepreneurship skyrocketed worldwide. At the same time, more schools and universities are starting to offer courses and degrees in entrepreneurship related skills. Still, female entrepreneurs, like many other women in business, face special roadblocks to success, from lack of confidence to limited market access or representation. […]
Famous people such as Steve Jobs, Bill Gates, and Caterina Fake represent what a successful entrepreneur can become. As college students we strive to achieve this kind of success, but what does this mean for you? Students at the University of Utah have produced many campaigns, ideas, and became entrepreneurs. We interviewed some of them […]
The founder of the Lassonde Entrepreneur Institute, Pierre Lassonde, has 10 rules of life he follows. Find them below. He offered these rules during his commencement address in 2006, when he received an honorary doctorate from the University of Utah. Lassonde attended the University of Utah with his late wife, Claudette, and received his MBA […]
We know you have big ideas – ones that might disrupt industries, make lives easier, and launch your career. That’s why we’ve compiled a list of tips for you to get started as an entrepreneur while still in high school. These tips come from our top-ranked community of student entrepreneurs at the Lassonde Entrepreneur Institute, […]
In order to make sales in a business, you need to have customers. But customers aren’t going to just find your business, or your products, by accident. You have to put yourself in front of them. And while you can get in front of your ideal customer through paid marketing, content marketing through blogging is […]
While college students are uniquely positioned to explore entrepreneurial pursuits, student-athletes have waited for decades for the chance to capitalize on their name, image, and likeness (NIL). With new NCAA rules, these student-athletes are poised to become the biggest new wave of young entrepreneurs –– if they can successfully navigate the journey. To help make your […]
We have learned a lot about entrepreneurship since the Lassonde Entrepreneur Institute was founded in 2001. These lessons have come from experience, research, and collaboration. To help share some of these insights, we asked some of our thousands of alumni and current students to share the most important tips they think entrepreneurs should know. Here […]
When beginning a business, there are many pitfalls to avoid. An overwhelming process, entrepreneurs must create a sturdy foundation for their startup while also planning ahead. Although, as an entrepreneur you, want to forge forward with your bright idea, you will thank yourself later if you deliberately set in stone the details of your business. […]
Are you interested in studying entrepreneurship in college and need help picking the best school? Look no further. We compiled a list of the top qualities you need to consider before choosing a school to pursue an entrepreneurship major, minor, certificate, master’s, and more. Selecting the right college to study entrepreneurship will help set you […]
