Success doesn’t happen overnight. In fact, many of the highly successful business enterprises rose from previous, repetitive failures. So, how can you handle failure most effectively to increase your chances of success in your next business venture? The secret, according to Tim Cooley, CEO of gamification company Random Breakfast, is to kill your idea. We […]
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Revision: An Entrepreneur’s Best Friend
A typo, broken link, poor grammar or misspelled word can be an instinctive turn-off for readers you don’t want to disappoint. Whether you’re a long-time writer or just thinking about writing stresses you to tears, answering these familiar questions will improve your writing. Who am I talking to? My revision starts with this question. It’s […]
Doxy.me: Turning Risk into Reward
For some entrepreneurs, taking an unexpected opportunity all the way really pays off. Doxy.me is an online platform created by Brandon Welch that allows doctors to visit with their patients online through video calls, for free. In 2012, Welch was a Ph.D. student at the University of Utah in biomedical infographics. While working on a […]
Founder of Cotopaxi Shares 4 Tips for Social Impact
When you think of adventure and “doing good,” you might also think about Cotopaxi. A Utah outdoor-gear brand with a knack for sustainable social change, this company has made waves with the integration of outdoor 24-hour “Questival” competitions that have a dual purpose: getting people into nature and funding charitable foundations. As for the gear sold […]
From SWOT to “So What?”: A New Method for Analyzing Outcomes
SWOT analyses have been used by marketers for years while planning for the outcome of anything, from a product to an individual, in a specific market. SWOT is an acronym for strengths, weaknesses, opportunities and threats, and is generally laid out in a four-plot grid, filled out with lists. While these analyses are the traditional […]
Test if Your Startup Idea Passes the Triple A Test
Deciding whether or not a startup is worth the time, money and energy that you’ll have to dedicate to it can be difficult. The company may have incredible success, and all of the hours you spent putting together a balance sheet, designing and redesigning models, writing and pitching your product could all pay off … […]
Deziria Chocolates: ‘The Most Desired Taste’
Passion for chocolate has been a source of happiness regardless of age, nationality or gender for centuries. A number of studies support this fact by demonstrating chocolate boosts morale and reduces stress. Hakan Erdagoz, a University of Utah Ph.D. student in political science at the U, was always amazed by the taste of German chocolates […]
U Student Lands Prestigious Job at Boston Consulting Group
Bharath Velagapudi is finishing up his Ph.D. in biomedical engineering at the University of Utah. He is studying neural engineering and thought he was destined for a job as a researcher and professor. But that was before he enrolled in the Pierre and Claudette Lassonde New Venture Development Center. The technology commercialization program is provided […]
Big Red Jelly: Marketing through Brand Storytelling
The Tiburonia Granrojo, better known as the “big red jellyfish,” was discovered in 2003. Although it is an unknown species to most, the jellyfish is considered the world’s most efficient animal. That is much like what Big Red Jelly, a University of Utah student startup, wants to provide through a marketing and strategy formula in the […]
Top 10 Announced in U’s Opportunity Quest Competition
The first round of the 2017-2018 University of Utah Opportunity Quest is now complete, and the top 10 teams have been selected from 58 total applications. The top teams advance to the remaining rounds to compete for $10,000 in prizes. The finalist teams demonstrated their ability to propose a viable business model through their executive summary […]