Should You Kill Your Idea?

Success doesn’t happen overnight. In fact, many of the highly successful business enterprises rose from previous, repetitive failures. So, how can you handle failure most effectively to increase your chances of success in your next business venture? The secret, according to Tim Cooley, CEO of gamification company Random Breakfast, is to kill your idea. We […]

Continue reading


Founder of Cotopaxi Shares 4 Tips for Social Impact

When you think of adventure and “doing good,” you might also think about Cotopaxi. A Utah outdoor-gear brand with a knack for sustainable social change, this company has made waves with the integration of outdoor 24-hour “Questival” competitions that have a dual purpose: getting people into nature and funding charitable foundations. As for the gear sold […]

Continue reading


Entrepreneurial Vision: Taren Rohovit Connects the World

“You don’t need to know where you’re going, you just need to know where you’re going next.” This concept has become a mantra for first-year psychology major and graphic designer Taren Rohovit, who entered Lassonde Studios fall 2016 with the intent to do something. Although only entering his first year of college, Rohovit recognized the […]

Continue reading


Spirit of Entrepreneurship: Isaac Griffin Blends Creativity and Business

Make a picture. Tell a story. Sell a product. Sometimes, it takes a near-death experience to realize what you live for – and for Isaac Griffin, that is creating art. His creative works all incorporate a unique sense of movement and storytelling. An avid cyclist, illustrator and art director at AdThing, a student-powered ad agency, […]

Continue reading


Rugged Components: Designing the Future of Bike Tools

Identify, refine, resolve. This design process is followed by Evan DeGray, a Lassonde Studios resident and Multi-Disciplinary Design major at the University of Utah in nearly all of his pursuits, and it has proven worthwhile and effective in both his academic and entrepreneurial ventures. Founder of Rugged Components LLC, a company borne out of a need […]

Continue reading