Get advice for creating a new product and launching your idea. Our authors are faculty, staff, students and professionals. Read what lessons they can share about ideation, prototyping, company formation, law, marketing and more.
The most important piece of advice I can offer anyone looking for an internship during college is to “be interested, not interesting.” It worked for me. Let’s flashback to my junior year in college when I was struggling to connect the post-graduation dots. At the time I was (and still am) deeply passionate about startups […]
Entrepreneurs are notorious for giving marketing efforts a backseat to product development, funding and other immediacies. This oversight costs them. A solid marketing strategy should be built into the business plan from the start and implemented as soon as you have a minimum viable product (MVP). As Mark Cuban says, “sales cure all.” The inverse corollary would be that a dearth of sales dooms an enterprise.
You’re launching a venture. Things are happening fast. It’s all you can do to manage the day-to-day as your outlook veers from rosy to dire and back to rosy. Developments come at you like waves. In the chaos and exhilaration of the startup experience, globalizing your business might be the furthest thing from your mind. […]
A little more than a year ago, I found myself in the back seat of a car with Brody King. After discussing our previous business experiences and aspirations, he told me a story: “I was shadowing a surgeon when I noticed that he was frequently adjusting the overhead light. I actually ended up stepping on […]
The current rate of technological acceleration truly is unprecedented. At no time in human history has life changed so dramatically so frequently. Business is one facet of society that is especially affected by this change. Large corporations are struggling to adapt in such a technologically dynamic world. Whether it is giants like Kodak, which filed for […]
Are you interested in creating a professional website but don’t have thousands of dollars to pay a designer or developer? This article will give you some valuable information on how to launch a professional website with a limited budget.
The University of Utah encourages interdisciplinary collaboration and entrepreneurship. Excellence in education is paired with the support needed to pursue ideas through hands-on experience. Inside “Student Innovation @ the U,” you’ll see how incredible students at the University of Utah, and their ideas, are prospering in this environment. You’ll also find many tips and ideas […]
Editor’s Note: We invited writer and U humanities student Bailey Shelden to report about how entrepreneurship needs diverse students from arts, English and beyond. Below is what she discovered. What do a new residence building, entrepreneurship, and the humanities have in common? The answer may surprise you. It is hard to miss all the construction projects […]
Editor’s Note: What makes the Lassonde Institute one of the best organizations for promoting student success on campus? To find the answer, guest writer and U student Tiffany Parker investigated. Here’s what she discovered. Perhaps you’ve heard that the U is ranked among the best university’s in the country for entrepreneurship, but did you know that […]
Editor’s Note: The author, Alex Ledoux, is a U alum who founded Eco Flower, a company that sells bouquets filled with synthetic flowers made from recycled materials. We invited him to share some of his secrets of success. He chose to write about Facebook advertising. A week after graduating from the University of Utah in the spring […]
