Startups & Pricing: Don’t Price Too Low

I’m on the board of a venture-backed startup that sells software-as-a-service. At a board meeting a while ago, the CFO enthusiastically announced that the company’s customer retention rate was 96 percent. I didn’t want to be a killjoy, but commented that, in my opinion, this was actually a bad sign. If customer churn was really […]

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Prolink.gg: The Social Network for Gamers

A social network for gamers, Prolink.gg is taking off after winning second place and $10,000 at the 2018 Utah Entrepreneur Challenge in April. The statewide competition is managed by the Lassonde Entrepreneur Institute and sponsored by Zions Bank. In addition to launching their mobile apps recently, Prolink.gg’s beta site has over 150,000 visitors and they expect […]

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